The day has arrived when we announce the nominees for our prestigious overall Brand Of The Year Award, and it was a powerhouse of a contest here in 2023. We have two brands in the running this time around, each incredibly deserving of the nod and the win. Just like our other categories, we look for consistency across the year in our overall winner, those that drop intriguing and innovative products, entry into new and diversifying areas of the industry, and the overall evolution of the line.
The nominees for the 2023 edition of Brand Of The Year are Gorilla Mind and two-time champion Apollon Nutrition, both of which have pumped out some incredibly impressive and impactful products for all sorts of categories, genuinely evolving their selections. Between the two deserving nominated brands, Gorilla Mind and Apollon Nutrition have reformulated well over ten existing products, introduced more than 20 entirely new supplements, and rolled out in the area of 50 flavor extensions.
It has been a ridiculous year for Gorilla Mind and Apollon Nutrition, each with its own highlights. We got Gorilla Mind’s standard-setting energy drink that received seven new flavors, a functional food debut, its own fat-burning innovation, and high-stim pre-workout. Then, at Apollon Nutrition, the hardcore company improved many of its signature supplements, including Assassin, it dropped a versatile muscle builder, took on the hydration space, and released a host of well-formulated wellness items.
Those are just some of the brief highlights from Gorilla Mind and Apollon Nutrition’s performances here in 2023, as fans of either or both supplement companies will already be aware. As with previous years, we’ve only nominated brands that are similar in output, not gone for five just for the sake of naming five. We genuinely couldn’t think of any others that had as much consistency, diversity, and advanced launches, and again, both are incredibly deserving, regardless of how it all plays out.
