The list of sports nutrition companies entering the hydration category increases weekly, and that’s in a variety of formats, from bulk tubs of powder, stick packs of powder, and, of course, bottled beverages. As many as there are releasing new supplements for the space, there are clearly just as many in the works, and that appears to be the case with the legacy Canadian sports nutrition brand Pure Vita Labs or PVL.
The company has put out a picture featuring shaker bottles labeled “Hydraryte” alongside a variety of sample cups. Based entirely on that, PVL looks to be testing a hydration supplement by the name of Hydraryte, and obviously, with shakers and cups, it’s safe to say it’ll be in flavored powder format. The reason we’re so confident it’s a product for the hydration category is purely the name and how similar it is to electrolytes.
PVL is known for putting together well-dosed and reliably effective supplements, from its hugely popular ISO Gold protein powder to the loaded and well-rounded pre-workout DOMIN8. We’re guessing that will continue in Hydraryte if that does end up being the final name, and we look forward to seeing what the brand throws into it, with presumably electrolytes being a key component, if it is indeed a hydration product.
