ProBrands in Sweden has dropped two new functional products, an area it specializes in extensively, with creative items you can both eat and drink, and the latter is what we have today, but this isn’t just any ordinary flavor extension. ProBrands has actually partnered with a popular candy company also out of Sweden and created two candy-themed flavors for a carbonated drink infused with vitamins and caffeine for energy.
The notable name ProBrands has teamed up with is Tweek, known for its better-for-you candy and making for a great fit with the substantial variety of functional products ProBrands has to offer. The two tastes that have resulted from the collaboration are Salt N’ Berry with a mix of licorice and sweet berry, and Smoothie Chews, which like the Tweek candy of the same name features a refreshing tropical-type taste.
The beverage itself, as mentioned, comes with a selection of active ingredients to make it more than just a carbonated drink, including a blend of B vitamins and the common amount of caffeine in Swedish energy drinks at 105mg in a sleek 12oz can. Some of ProBrands are already stocking and selling its Tweek candy collaboration, such as Proteinbolaget, where singles are 20 SEK and cases of 24 are 8.29 SEK a can.