Halo Top is known for its creative promotions and incredibly unique campaigns, and the frozen functional food specialist has plenty of examples to go off. A couple of good ones were its luxury ski lodge experience in New Zealand and the world’s most expensive tub of ice cream covered in $10,000 worth of jewels. Halo Top is doing what it does best once again and is opening its own gyms across the country.
With such a big announcement like opening a chain of gyms, and that news coming from Halo Top, you have to suspect there is a bit more to everything, and that is indeed the case. Halo Top is actually opening or running an un-gym in a first-of-its-kind No Work Workout. It is a touring pop-up that will consist of several different activities to help you burn calories that aren’t the usual lifting weights or walking on a treadmill.
Halo Top’s No Work Workout campaign is going around the US and each time it stops, it’s going to give fans a chance to burn some calories in a more unique manner with activities like riding a mechanical bull, taking a swing at the pillow fight station, and hanging from the rim of a basketball hoop. The brand has actually set it all up as a circuit which will take you about 24 minutes to get through, but you’ll enjoy every second of it.
To find out where the next stop in Halo Top’s No Work Workout campaign is, visit the dedicated page on its website, listing where it’s been, what’s next, and some of the places it is planning to head to in the near future. As mentioned earlier, the brand knows how to do things differently and ensure fans have fun along the way, and its un-gym is another great example of that, so be sure to check it out if it rolls in near you.
