Our Newcomer Of The Year Award is for a brand that does as much, puts in as much effort, and impresses as much as a Brand Of The Year, although it’s exclusively for brands launched within the last year and a bit. In 2022, there weren’t as many impressive newcomers to the world of sports nutrition supplements as we’ve seen, but there were some, the best of which we nominated for our annual award.
The winner of 2022 Newcomer Of The Year is the ever-busy, consistently expanding, and gradually evolving pre-workout specialist Ekkovision. It is one of the most refreshing newcomers to the industry in some time, bringing an approach and angle we just haven’t seen before. The brand has already reformulated several of its supplements in less than a year, pumped out a variety of pre-workouts, and it’s not slowing down.
One of the more interesting features of Ekkovision is how it launches its products, as it doesn’t drop them one by one. Every two months or so, it rolls out a group of supplements consisting of reformulations, completely new products, spin-offs, and even collaborations. The brand has been running with that strategy since very early on, and it’s not something we’ve ever seen from anyone else in the sports nutrition space.
Of course, Ekkovision is also known for absolutely packing out its supplements, the star of the lineup being the powerhouse pre-workout Detheroner featuring more premium ingredients than anything else we’ve come across. That approach can be seen in a few other products from the brand, again, mostly pre-workouts, such as the recently updated Formula 3.0 or Formula Drama edition and another sequel in Satori 2.0.
Ekkovision simply stood out above the rest of the field, heavily due to its non-stop evolution, where it dropped groups of supplements one after another, keeping fans excited and looking forward to each rollout. It made improvements along the way, too, and explained the point of its changes and different competitors in the same category. We can’t help but be excited for 2023 to see where the unique strategy takes Ekkovision next.
