Over the past couple of years, the supply side of the supplement industry has forced many brands to change their strategy, pull back on certain releases, and, most noticeably, on the consumer side, change the prices of certain products. Protein powder was one of the hardest hit categories where many different companies raised the costs of their various protein-based supplement, some doing it more than once.
The industry is, of course, in a completely different place now compared to what it was last year or the year before, and that is being reflected in the likes of Nutrabio, which has changed the price of one of its more popular protein powders, but for the better. The premium Whey Protein Isolate from Nutrabio has gone the other direction, and had its price at nutrabio.com lowered quite substantially.
Nutrabio’s Whey Protein Isolate has come down from $54.99 to $49.99 for its 2lb tub, with the supplement’s more than double-sized 5lber also breaking a cost milestone, falling below $100 to $99.99. A better price on essential products like protein powder is always good, as these are things you have every day, sometimes more than once.
