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Maximuscle renames, rebrands and improves its on-the-go Protein Milkshake

Maximuscle Maxshake Protein Milkshake

Legacy UK brand Maximuscle has refreshed and revitalized its on-the-go protein shake Protein Milk, rebranding the product, changing the name, and improving the recipe. The brand now calls the product the MaxShake Protein Milkshake, and like the previous version, it provides a good amount of protein at 25g per shake, primarily from skimmed milk.

Maximuscle’s MaxShake Protein Milkshake is slightly higher in calories than other competitors in the protein RTD market, with that 25g of protein alongside 14.9g of carbohydrates, 4.3g of fat, and 201 calories. As mentioned, it is said to be an improved recipe, so presumably, it’s meant to taste better, and it comes in the same four flavors as its predecessor in Chocolate, Vanilla, Strawberry, and Salted Caramel.

You can get a look at Maximuscle’s revamped protein RTD, MaxShake Protein Milkshake, in the image above, and it’s available now through the brand’s online store. Buying directly from Maximuscle, it’ll cost you £2.50 (2.88 USD) for a single bottle, and while there is a bulk case of 12 bottles, it works out to the same £2.50 each at a total of £30 (34.54 USD).

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