GAT Sport has shared a teaser image that is both mysterious and exciting, as despite not saying a lot, it brings with it just the right amount of information to get some hype going. You can see the teaser in the picture above featuring a classic ice cream truck covered in GAT branding and several scoops of chocolate and vanilla ice cream, as well as bars of decadent milk chocolate.
Also included in the image are the words “something delicious is coming”, and GAT Sport has confirmed to us that this is related to an upcoming protein-based supplement. With all of that information in mind, it looks like the legacy brand is getting ready to roll out a new competitor for the incredibly busy protein powder category that will likely feature an enjoyable flavor experience.
GAT Sport has launched many protein powders over the years with the likes of Supertein, the original Muscletein, and even the hybrid Nitra Whey, so it has plenty of experience in the space. Whatever this one turns out to be, we look forward to seeing all of its details and how the delicious flavor comes into play, as that is one of the key factors we look for when it comes to protein powder.