Redcon1 is one of the largest recently introduced sports nutrition brands and it goes well beyond just supplements. Over the years, the company has expanded into meal prep, established two Redcon1 Gyms, and it has several athletes on its roster, including Kai Greene. Today it announces another major development that sees it dive deeper into the world of mixed martial arts.
Redcon1 has partnered with the Professional Fighters League, better known as PFL, which claims to be the “fastest-growing and most innovative sports league”. The deal between the two giants is Redcon1 and PFL have signed a massive multi-year agreement that will see the supplement company sponsor all PFL Season events and the upcoming PFL Challenger Series to stream on FUBO Sports TV.
There are many highlights that separate PFL from other mixed martial arts leagues out there, especially on the technology side with things like real-time fighter performance data displayed on-screen. The PFL roster features several well-established fighters, including Fabricio Werdum, Rory MacDonald, and Anthony Pettis.
As mentioned, Redcon1 has expanded into many different categories, industries, and areas connected to sports nutrition and fitness over the years, and its PFL partnership is another great extension of that. With major sponsorship at all of the league’s key events, the multi-year deal should put Redcon1 and its selection of supplements in front and up close with a whole new audience.