Brand Of The Year is an award we’ve been giving out for a decade and something we’ve been incredibly proud of every time it goes to a deserving supplement company. It is our chance to acknowledge and award a brand for its hard work, not just for a single product or flavor extension, but their constant effort throughout the year that we felt put their performance all others.
When it comes to Brand Of The Year, we look for the same sort of thing we do in our other Brand Award categories. That includes the launch of quality and effective supplements; evolution and expansion where a company moves into new and unfamiliar categories; maintained hype and excitement in and around launches; and brands do all of this consistently from January to December.
We also chalk up points for growth and distribution, so when brands find their way into new stores and stockists, both domestic and international, and other major moves like fun campaigns, promotions, and events. While those things do play a role, it is the points above that we look for the most, and we only judge the current year, not taking into account any prior actions or developments.
- Performax Labs
- Naughty Boy
- Core Nutritionals
- Ghost
- Raw Nutrition
- Apollon Nutrition
- Redcon1
- Obvi
- Arms Race Nutrition
- Glaxon
One of those ten supplement companies above will take home our Brand Of The Year Award for 2021, and we will be honored to give it to any of them. There are several nominees from previous Brand Of The Year Awards in the mix, including Core Nutritionals, Ghost, Glaxon, and Redcon1, and we have our first-ever international brand in the mix by way of Naughty Boy from the UK.
