We recently introduced the up and coming sports beverage brand IQ Fuel, which sets itself apart from other drinks in the space by not being all about energy. It is a Swedish company with two products on the market, IQ Fuel Hydrate to support hydration and performance, and IQ Fuel to improve mental focus, neither of which has any caffeine or sugar.
As mentioned in our introduction, two of IQ Fuel’s flavors, one for Hydrate and one for Fuel, are collaborations with professional ice hockey players. There is Blueberry/Lime IQ Fuel Hydrate, with Nicklas Bäckström, and Passionfruit IQ Fuel Focus with Jesper Bratt. The brand has now revealed and released more collaboration flavors, one for Hydrate and one for Focus.
IQ Fuel’s latest products have been put together in partnership with Sweden’s powerhouse ice hockey team, Tre Kronor (three crowns), with its team colors reflected on the beverages’ packaging. The two Tre Kronor Editions are an Orange/Citrus IQ Fuel Hydrate, and for IQ Fuel Focus the flavor is Swedish Berries, both featuring the product’s usual ingredients.
