Frozen functional food brand IsoCream out of New Zealand, has made a couple of major changes to its signature high-protein ice cream. The first part of the update is a fresh new formula that promises to improve the product’s experience. The brand has said the latest version is not as ‘icy’ and features a more creamy, traditional consistency, similar to regular ice cream.
To go with the updated formula and help fans identify the new versus the old, IsoCream has revamped the look of its ice cream, switching to a more vibrant and colorful design. The product now comes in screw-top jars with a transparent label that allows you to see through the outside and look at the ice cream, with the various eye-catching colors chosen to match the flavors.
IsoCream has already begun rolling out its new version of high-protein ice cream to its many stockists across the country. Some retailers are already stocking the product in its variety of flavors and plant-based option. The ay to tell them apart, as mentioned, is that refreshing rebrand pictured in the image above.
