With another month comes another limited-edition flavor of Ugly’s signature product, the no sugar and zero-calorie, Ugly Sparkling Water. The brand has been dropping limited-time flavors every month for its original beverage since May with Cherry Cola, which was followed by Sour Apple in June, then Marshmallow for July, and Orange Soda last month.
Ugly continues its line of limited-edition Ugly Sparkling Water flavors in September with what we have to imagine is a Dr. Pepper-like effort named Dr. Ugly. We can’t find a full flavor description of the product just yet, but again, based on the name, as well as the brownish color in the accents of Dr. Ugly, we suspect it to have a taste along the same lines as the iconic Dr. Pepper.
Ugly’s fifth limited edition Sparkling Water flavor is currently only available to insiders, which are those signed up to its email list with cases of a dozen cans priced at $30. The insider route is what the beverage brand has done with all of its limited flavors so far, then follows it up with a full public launch shortly after.