With the most recent addition to the menu of its tasty and crumbly MRE Bar in Chocolate Chip Cookie Dough, Redcon1 introduced a fresh new look for the product’s wrapper. The brand kept the whole-food-based protein bar’s layout and information much the same but switched its color scheme from black and tan to a combination inspired by the flavor itself.
That new look was never intended to be exclusive to the Chocolate Chip Cookie Dough MRE Bar and is being expanded across to the snack’s many other options. Just like Chocolate Chip Cookie Dough, each flavor is getting rebranded with colors to match, such as a mix of browns for German Chocolate Cake and a rainbow color palette for Sprinkled Donut.
Redcon1 will be applying the colorful new branding to its MRE Bar menu sometime in the near future, so until then, you’ll still be seeing its original black and tan on its website and in stores.
