The collagen brand Obvi recently jumped into a category you won’t see too many sports nutrition brands take on; in fact, we only know of a few, with kid’s supplements. Obvi came out with a low sugar protein powder formulated for kids four years and older, that has 18 additional vitamins and minerals to help with growth and development, and two great flavors.
Obvi’s simply named “Kid’s Complete Protein“, hit the market last week and is now being promoted by the brand across social platforms and advertising networks. In its marketing of the product, the still very young brand is taking a bold stance and calling out its biggest competitor with a direct comparison of critical features of Kid’s Complete Protein.
The supplement Obvi is comparing its kid’s product to is PediaSure, and it does a great job of showing just how different the two are. Some of the key points Obvi makes in its comparison to the widely available PediaSure are it has no added sugar while PediaSure has 12g, 18 vitamins and minerals at 100% of their daily value versus none, and over 50% more protein.
You can check out Obvi’s full comparison between Kid’s Complete Protein and PediaSure on its website right on its purchase page, as well as its social media platforms. The supplement already appears to be getting great feedback on its taste, so definitely check it out and give it a go if you’re looking for something new, balanced, and delicious for your kids.
