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Elite Labs fourth True Protein Bar flavor is finally hitting stores this week

white chocolate cookie true protein bar

Near the end of last year, Elite Labs confirmed two new flavors for its layered True Protein Bar with White Chocolate Cookie and Chocolate Peanut Butter. The former, fans may have already been familiar with as the brand used it in promotional material leading up to the product’s original launch; however, it did not arrive with the first three flavors.

While it is a little later than six weeks from the end of November, this week, Elite Labs has finally launched its White Chocolate Cookie True Protein Bar. The brand and its protein snack are now stocked at several stores across the country, such as Gold’s Gym and LA Fitness, with all of those locations due to get the White Chocolate Cookie flavor.

Elite Labs’ smooth and tasty True Protein Bar is also available in 28 different countries, which are expected to be stocking the new flavor as well, but they won’t be getting it as fast as the brand’s partners in the US. With White Chocolate Cookie now out and available, Elite Labs’ other flavor is up next with the completely new Chocolate Peanut Butter.