The long-running Irish brand Kinetica is one of the many European companies at the Dubai Muscle Show this week, although it doesn’t look the same as it usually does. Kinetica has actually introduced an all-new look at the Middle Eastern expo that gives the brand’s entire lineup a much more modern look and feel.
Kinetica has managed to make a number of changes to its branding but maintain its original vibe and still be familiar to fans that have grown used to its current look. A key part of Kinetica’s premium rebrand is its logo, which has held on to its original core shape, all while altering its colors and how it’s displayed.
The significant changes to the look of Kinetica and its supplements are not going to be made overnight; they’ll be rolled out across the brand’s lineup over the next few months. Fans of the brand can also rest assured that everything inside the products is staying the same, with the changes only being cosmetic.