The all-natural and vegan-friendly brand Vegun Nutrition is teasing the launch of a new product today for the protein category. Those who follow the brand may remember its last entry for the protein market was the rather unique lean gainer, aptly named Veganmass. This time around it looks like Vegun is going with something a little simpler.
The brand has teased the new launch this week in a short clip depicting a blacked-out protein tub which is glowing in the brands signature electric green with the words “Coming Soon”. Vegun Nutrition has confirmed its new product will be a vegan-friendly protein called VPlant and that it is going to be available this coming Friday.
Vegun Nutrition is touting that VPlant will change the game for plant proteins, so leaders in the category such as our favorite Ghost Vegan, could be in for some competition. While no other details have been released just yet, it’s safe to say those who live a vegan lifestyle could be in for something interesting at the end of the week.