News Of The Week: Olympus continues to trend and ‘Merica expands

6 years ago

We’re back with another edition of our News Of The Week segment, where we collect together the top five supplement industry stories from the past seven days. We saw some surprising products introduced this week including confirmation of a previously discontinued supplement from the veteran brand, USP Labs, making a return.

Sup3r PCT is being re-released an all-new estrogen ingredient

Olympus Labs has been on a spree over the past month, unveiling a number of new supplements it has coming down the pipeline. This week the brand dropped previews of three more products, sharing first looks at new versions of its estrogen formulas Elim1nate, Ar1macare, and Sup3r PCT.

Ambrosia’s plant protein Planta is actually replacing HPN’s Pro Zero

HPN confirmed some extremely interesting news this week regarding its plant protein Pro Zero. The brand revealed that it’s discontinuing all of Pro Zero’s flavors except for unflavored, and transitioning them over to Pro Zero’s replacement Planta, from the collaborative brand Ambrosia, that HPN CEO Sean Torbati is a part of.

OWYN adds a 100% plant-based protein bar to its lineup

The 100% plant-based supplement company OWYN, which stands for “Only What You Need”, now has a protein bar in its lineup. The product packs a clean set of ingredients, keeps with the brand’s theme of being 100% plant-based, and comes in five rather unique flavor options.

‘Merica Energy is now available at select GNC locations and online

‘Merica Labz energy drink ‘Merica Energy had two big announcements this week. Firstly the brand launched custom ‘Merica Energy mini fridges through its website fitting close to 60 cans and costing $249 each. The other big news is that the delicious energy drink is now available in select GNC franchise locations and online store.

USP Labs is bringing PowerFULL PM with the previous version’s formula

USP Labs confirmed that it’s bringing back its growth hormone and sleep supplement, the previously discontinued PowerFULL. The brand is actually bringing the product with the new name PowerFULL PM, however, it will feature the same formula as the last version of PowerFULL that was available.