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Arnold Expo is going to be a four-day show next year after its hugely successful 2026 eventArnold Expo is going to be a four-day show next year after its hugely successful 2026 eventCostco and Kirkland enter the energy drink race with a price of 70 cents a canCostco and Kirkland enter the energy drink race with a price of 70 cents a canGhost and the legendary 7UP collaborate for a limited-time energy drinkGhost and the legendary 7UP collaborate for a limited-time energy drinkDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesBloom Pop flavor Shirley Temple is coming to the Bloom Energy Drink late next monthBloom Pop flavor Shirley Temple is coming to the Bloom Energy Drink late next monthEHP and Jaden Laing add alpha-gpc and theanine for a special edition OxyShred EnergyEHP and Jaden Laing add alpha-gpc and theanine for a special edition OxyShred Energy

Vanilla Cake Batter makes it a total of four flavors for ProtoLyte

vanilla cake batter protolyte

VMI Sports has rounded out this week with the launch of new flavor for its protein powder competitor ProtoLyte. Fans of the brand and anyone familiar with the supplement will know the isolate protein already has quite the list of unique options to choose from with Snickerdoodle, Vanilla Peanut Butter, and Chocolate Fudge Cookie. Those three have now been joined by a fourth, which is just as different as they are in Vanilla Cake Batter ProtoLyte. VMI has immediately added the new product to its website where you can purchase it for the reasonably good price of $44.95 for a full-size 1.63lb tub.

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