Not only has this week brought the official public release of Quest Nutrition’s latest protein bar flavor, the Blueberry Muffin Quest Bar. But it has also brought yet another unique marketing effort from the brand promoting Blueberry Muffin. In what might very well be an industry first, if not then an industry rarity, Quest has put together a full-length song and music video for its new Quest Bar flavor.
The title of Quest’s Blueberry Muffin song is Stud Muffin, which was created with the help of Grammy-nominated songwriter and 10-time Billboard chart topper, Bonnie McKee. The dance-pop collaboration is as catchy as you can make a supplement inspired song, although its accompanying music video is just as interesting. You can see Quest’s well made Grease-inspired Stud Muffin video below starring Bonnie McKee, with a cameo from everyone’s favorite fitness twins and choreography by William “Willdabeast” Adams.
If you’ve yet to try the Blueberry Muffin Quest Bar, it is worth a go if you’re a big Quest fan. While it doesn’t top the list of our favorite Quest Bar flavors, it definitely ranks among the best. With a combination of muffin bits and blueberries, it’s surprisingly good and as we mentioned in our review, it is better than either of the other flavors introduced through Quest Labs.
