Prime Nutrition has just announced its latest athlete, who most may remember from another major supplement company many years ago. The man Prime has introduced as the new face of its brand is IFBB Pro Seth Feroce. For those who don’t quite remember the name, Feroce used to compete a fair bit at the top-level and was sponsored by the supplement giant Muscletech. We’re not yet entirely sure what happened to him over the years as he basically disappeared, regardless he is back and working with one of the fastest growing brands around. You can definitely look forward to seeing him more in relation to Prime, and possibly on stage in the near future representing the brand.