Ronnie Coleman Signature Series new protein powder King Whey was recently released direct through the brand’s website for the fairly good price of $59.99 a tub. This week the supplement is now starting to show up in stores with a price that is surprisingly a lot better than Ronnie’s introductory deal. Ironically it is Fitness First that is one of the first to stock King Whey, at price that’s actually $11 cheaper than the brand. The online store has the latest from Ronnie at just $48.99, with a free Signature Series tee also thrown in with every King Whey order. While the free tee is of course only available for a limited time, by the looks of things the sub $50 King Whey price is here to stay.