Despite the big story breaking late last year about Ultimate Nutrition filing for bankruptcy, the brand is back again this year as the title sponsor of the Mr. Olympia. This of course means Ultimate has the first booth you see when you walk in through the expo doors, which we’re pretty sure also covers the most floor space. As interesting as it’s been for the brand over the past year, the seven time title sponsor has mixed things up for the 2015 Olympia Expo adding a giant interactive bowling alley. The attraction is getting Ultimate quite the line especially since it’s giving away prizes to participants.
