When Rob and Dana Linn Bailey said they would be doing things differently with Run Everything Labs, we originally wrote it off as something all new brands say. Following the launch of their line however the two have made an announcement that does indeed make them very different. In a 70 second video Rob and Dana Linn Bailey confirm that they will be pulling a portion off the top of every purchase and doing something good with it. The money will be used for things like donating to a cause, and no doubt a lot of other good deeds as time goes on. You can check out the announcement video for yourself on Dana Linn Bailey’s YouTube channel, and follow the Run Everything Labs journey on the brand’s website.