BPI’s new weight loss supplement Roxy, the industry first lemon flavored softgel formula was teased and talked about quite a bit last year leading up to its unveiling. The product has now finally gone on sale, bringing a price we honestly didn’t expect from BPI. Based on Roxy’s single capsule serving size and recommended limit of just one a day, we thought the brand would justify the 45 days worth supplement with a value a little higher than their 30 day competitors. Surprisingly the brand have kind of gone the other way, launching Roxy at Bodybuilding.com for the rather impressive price of $24.99. Of course it wouldn’t be a release if the store didn’t have a promotion on the product, which they do in fact have. Making that month and a half value that much better, if you purchase a full size bottle of the latest from BPI you will be able to grab yourself a second at 50% off. Not only is it a great way for fans to try the latest from their favorite brand, but it also gives those interested in burning some fat the chance to get a big name weight loss solution for just $12.50 a month.