Beef protein seems to be all the rage lately, with another major supplement company confirming their interest in the spin off protein powder category. Betancourt, the brand that already have two new products for the year in Glutamine Plus and Pump’D. Have today unveiled quite possibly the best titled beef protein we’ve ever come across with The Beef Standard. The supplement is being promoted as a BeefISO hydrolyzed isolate formula, and to help with growing concerns around beef proteins is listing zero collagen or gelatin. Without a look at it’s label we can’t confirm exact numbers for Betancourt’s Beef Standard, although we do know joining the protein’s promise of zero collagen and gelatin is also zero sugar, lactose, gluten, cholesterol, soy and sugar. The brand’s upcoming release for now is only listed as coming soon, with just the preview of one flavor and size in what looks to be a 2lb tub with the themed taste prime vanilla.