Even now that Gifted Nutrition have launched their line, and sent out pre-orders, or at least our pre-order. A lot of talk is going around about the brand. The representatives from the Gifted however do seem to be sticking to their guns, saying you really have to try their supplements before you can talk about them. That is actually a philosophy of ours, hence why we purchased Gifted’s pre-workout Accelerate to see what the brand are made of. All that aside, our post today is in fact about Gifted’s effort to put them above the competition. What the brand have done is release a comparison table, pitting Accelerate against an unknown market leader. First off, we have seen charts like this before swaying an argument in favor of sometimes an inferior product, it’s all about what you hide not so much what you show. Unfortunately for Gifted their table gives them ticks for l-glutamine and a full amino acid profile, all while giving the competitor they’re arguing with four ticks for sugar, taurine, l-tyrosine and caffeine anhydrous. Even if you are trying to say glutamine and amino acids are better than the four listed, you really shouldn’t have your competitor with more green than red on your own chart. The idea is to make your supplement look better, and at a quick glance from top to bottom, Gifted start with four crosses on Accelerate. You can check out the rather interesting comparison table below, and definitely expect to see more on the brand’s pre-workout when we finally get around to reviewing it.