Optimum Nutrition have opened up a competition giving those located in the US a chance to win $10,000 in cold hard cash. All the brand are asking for is the name of a new flavor for their protein powder Gold Standard 100% Whey. Once you have come up with the most creative and appealing taste, submit it through Optimum’s Lead The Whey contest page along with your name, address, and reason behind choosing the flavor. From there sit back and wait until April 23rd when entries close, then keep and eye on Optimum’s Facebook page. As after all the submissions are looked over, the brand will be selecting three tastes and uploading them to Facebook to let fans decide on the most attractive flavor. As mentioned the winner will take home a grand prize of $10,000, with the other two finalists getting $1,000 each. To get yourself in to win simply head on over to Optimum’s official entry page and get creative.