Just last week Cellucor announced that they had put together a ninth taste for their pre-workout supplement C4 Extreme, set to launch sometime this year. While we did already know there would be a contest of some sort run along side it’s release, we did not know how meaningful it would be. As it turns out, the promotion Cellucor have kick started for the new year for their already formulated flavor, will actually decide the official name of the option. The deal is, each week for 10 weeks starting from today, the brand will be taking fan submissions of titles for the variant based around the week’s theme. Weekly winners will receive $500 in cash and prizes for their efforts, however it is the final round that you are going to want to make it through to. With a total of $25,000 in cash and prizes going to the flavor name voted on by fans in the grand final. The suggestions that make it to the finals will be a combination of the 10 weekly winners and 22 others, due to go head to head in a 32 piece 5 round knockout competition, identical to our 2013 Protein Wars. If you would like to take part in the Celllucor C4 Extreme promotion, head on over to the brand’s Facebook page and stay hooked in to the Mystery Flavor tab for the next three months.