Almost two weeks ago Muscle Pharm launched their new pre-workout formula Nitrate Assault, through their favorite retailer Bodybuilding.com. The release of the supplement was also teamed up with a rather strong deal of buy 2 get 1 free. While the product was the talk of the town, and arguably the most purchased pre-workout of those two weeks. It has some how managed to push itself all the way up to BB.com’s number 1 spot. A position that was previously held by Optimum’s Gold Standard for some time. No doubt Assault had some hype leading into it’s launch, not to mention a strong relationship with BB.com that goes beyond brand and retailer. But for those wondering how it snatched the top spot, Muscle Pharm did not introduce the supplement the same way everyone else does. Instead of uploading it fresh, the brand replaced the old version’s stock with the new Nitrate edition, automatically taking over it’s previous statistics and ratings. Yes, congratulations is in order, however it is not without thanks to some sly yet successful tactics.
