Fans may be thinking that a lot of Cellucor’s time and effort has been put towards Neon Sport, and it’s big launch next month. However after the reveal of the brand’s new Cor-Foundation series, it became clear that they have no problem handling multiple tasks. As well as the individual ingredient range, Cellucor have put together a competition that will take place over the next couple of months. The contest is titled Strong to the Cor, and is a six week challenge where entrants will attempt to improve their physique the best they can. Cellucor have teamed up with BB.com for the event, and will be supplying competitors with tips on nutrition, training, supplementation, and motivational advice. The reward for presumably the top placers, is a share of $30,000 in cash and prizes. Registration for the Strong to the Cor challenge does not open up for another five days, but when it does BB.com will be the place to enter.