If you have been wondering why Optimum Nutrition’s new Tri-Celle Casein has not been appearing on shelves. The brand may have just revealed the main reason why. While a lot of fans are looking forward to their overly complex slow release protein powder. Optimum have gone and launched another supplement before the Platinum Series product is even available for pre-order. The latest formula from the veteran company is Opti-Pump N.O., a supplement that was rumoured back around the release of the pre-workout Platinum Pre. The brand are looking to compete in the pump pill category with a 10 piece proprietary blend featuring highlights such as citrulline, norvaline, and rhodiola. The product will be entering the market with a price of around 30 to $35 and an unfortunate serving amount of 30 per bottle. Which depending on your body weight, and Optimum Nutrition’s recommended dosage chart, will last you a maximum of 30 days, or a minimum of 10. You can see the full facts panel of Opti-Pump N.O. below, and expect to see the supplement at a stockist near you very soon.