The Muscle Pharm Nitrate Series was officially announced over the weekend. The brand dropped the word on five supplements, CRE-3, BTA-3, GLT-3, BCA-3, and ARG-3. Of course the products are very exciting, fresh new supplements always are. The issue that is going to come up however is that Muscle Pharm do already have three of those ingredients as main features in their Core series.
The problem is not that the nitrate versions of the 5 formulas are going to be good, or bad. But that if Muscle Pharm continue to sell both core and nitrate products, it is going to be the first time team green actually need a convincing sales pitch alongside one of their items. If the athlete’s company does end up stocking shelves with both white and green forms of the ingredients. They will in fact be the first major brand ever to have two creatines, glutamines and BCAAs on the market with almost no point of difference.
Muscletech, Gaspari, BSN, they have all danced with two creatines at some point. Which out of the duplicated supplements, creatine is the only one that has any relevance to past products. The reason why those companies were successful, or justifiable, is because the formulas had noticeable differences. Not just their price points, but SizeOn and Cell-Tech were both clearly bulkier more high end supplements. With BSN’s CellMass series taking on a different mixture every time and dragging out it’s predecessor like 2.0 and the AVPT edition.
You could make the range argument with Muscle Pharm supplying multiple creatines and individuals much like Scitec and Optimum. However that puts the nail in the coffin, and takes the originally simple brand away from the market they captivated with their straight to the point range of supplements. Initially Muscle Pharm could justify the need for their Core line, some athletes and competitors did make good use of the series. But at the same time they did feed the mainstream market a little, which is mainly what churned out Hybrid N.O., the thought of Clean Mass, and the doubling tub size of Assault and Amino1.
It is not really a dig at the new nitrate products, nor a hate speech against Muscle Pharm. This is just a confirmation of a change in direction for the guys in green. A few years ago they were the athlete’s company, looking to further everybody’s results with complex supplements and formulas to help you perform at your best. Now the trend setters have turned into the trend followers. From a brand with hand a handful of competitive products, to a supplement giant that is likely to end up with more options than a fast food restaurant.
This latest move does unfortunately make it seem like Muscle Pharm won’t be doing good on any future upgrades. While their Battle Fuel reformulation wasn’t the best of testosterone boosters. The disappointment is probably going to be carried across to Shred Matrix, Bullet Proof, and the one likely to join the 2013 pre-workout trend Assault. Muscle Pharm will do well, consistent growth will see them being similar to the likes of Optimum Nutrition and Gaspari, possibly better. It is just upsetting to see the novel innovators finally fade away into a money driven company.
