For the last year Beast Sports have been fighting it out with Muscle Pharm over the use of the brand’s trademarks. In the end MP agreed to discontinue the use of both ‘Beast’ and ‘Beast Mode’. This will most likely cause the death of the company’s famous Beast Mode tee, the Olympia wristbands and a rephrasing of Assault’s tagline, ‘train like an unchained beast’. Check out the full PR here.