As suspected the Fitmiss series from Muscle Pharm has finally surfaced. The pink and black collection is an entire range targeted at females. With that in mind we can already assume the formulas are going to be watered down. The other thing that makes this series not so exciting is the amount of supplements. At a guess Delight is probably the protein powder, Ignite a pre-workout or energy product and Balance a muti-vitamin. Which leaves Cleanse, Tone and Burn as fat burning supplements. That is 6 dedicated products just for helping women with weight loss.
Things like these are always cheap shots at the market, they touch on far too many stereotypes. Slap on a pink label with a line like ‘just for ladies’ or ‘get in shape’ and it’s an easy sell. The truth is there is no reason a women can not use Muscle Pharm’s own Shred Matrix, or any other fat burner for that matter.
The facts labels may show a little bit of an insight however there is a good chance they are just going to be watered down formulas. It was a similar case with the Muscle Pharm MMA Elite series. They weren’t bad supplements, no where near the quality of the hybrid versions, but because they had the MMA name attached. Fighter’s quickly transformed into suckers.
We have all seen products made especially for women, however never before has a big name created an entirely separate line for them. The branding, the titles, the packaging, it screams cult following. Fitmiss will be successful, there is no argument there. Just wish Muscle Pharm’s creativity had been directed at something that would further the industry and not their pockets.
