Promax earlier this year released a Crisp and a Crunch variant of their famously flavored protein bar. At the Olympia expo they debuted another option they have just added to their range. Promax Pro is a high end bar containing a 28g shot of protein, 13g fat and 37g carbs with 14g of that sugar. It will have a higher price point and aim to compete with the likes of BSN’s Decadence and Supreme Protein Bars. The highlights Promax are pushing are no gluten, maltitol, artificial sweeteners and gelatin.