A company that always makes a good appearance anywhere they go is Cellucor. The brand puts shame on any product that has to sit next to it on the shelf. Like everybody else on display at the Olympia they should have some deals going on. You may also be able to get your hands on some of that Cellucor clothing they have been flashing around. As far as releases go the Cor-Performance Creatine and BCAA will definitely be on show. They did mention a protein powder a while back so that could be tucked in there. If the glimmer of the Cellucor stand does not catch your eye throughout the weekend just remember booth #1214.