MHP are not going for sophisticated with their latest accessory. The load-and-go funnel is an easy way to carry around an extra supplement outside of your regular shaker cup. With a twist lid on each side this will save all that excess powder that floats away when dumping from the SmartShake powder compartment. The funnel pipe is a bit thin and the overall container is not that big so it may not be that strong with something like a mass gainer.