BB.com released their very own supplement line a few months back, it was all individual items like whey protein, creatine and so on. To take advantage of this big DMAA ban they have got their very own pre-workout (looks to be a) concentrate coming very soon. What ruins it is their own words,
“the most exciting pre-workout launch in the history of supplements… EVER !!“
Building up a product is great way to sell it, BB.com will catch a large amount of consumers because of this unnecessary hype and excitement. They should be taking advantage of their own social networks, forums, Facebook, Twitter and get samples out for opinions from the ones who will buy it. All these things – hiding the label, covering it with a sheet, making a big website, gearing it’s release up for weeks, doesn’t it make you think that it is not going to be as good as other top pre-workouts. Why the hype, Neurocore had that and never reached the heights that Craze has recently which was powered by word-of-mouth.
It short it looks like BB.com do not think this is going to be a great pre-workout. They said this will be the best ever release not supplement. Something else that was a mystery but now seems pretty clear is that BB.com is one of the only online retailers that has taken down Jack3d. Smart move, who wants to compete with something like that right? You can subscribe to get updates for ‘The Black Bottle’ from it’s official website. The fact that you need to do that should make it pretty clear, this is probably a month or two from release.
