MHP might be trying to tackle the protein bar market again. They have had two attempts in the past, Up Your Mass and Macrobolic bars. The Power Pak Pudding is such a huge hit at the moment that they have already added another flavour. So it would be strange to not give bars another try, 3rd time lucky. Muscle Crunch is the rumoured product and sounds like an original bar
rather than a protein powder spin off. If the Power Pak approach is going to be used for this bar then it is probably going to contain 20-25g protein, sub 5g fat and a high amount of sugar to give it a great taste.